What is the meaning of BUSINESS? More importantly, when people
think of YOUR business, what do they see or envision? Do they see an
honest people or even a person with an iron clad MISSION STATEMENT whose
purpose is to service the people and their respective community with
the highest code of business ethics and integrity -a place where quality
and excellence is at the top of the demand list? Or do they see a
robotically, self-seeking group of people or an individual whose shady
or off colored business practices, offline and online, amount to nothing
more than what I will term as MONKEY BUSINESS. The sole focus, an
insatiable quest, drive, and lust for MONEY, and not primarily the best
interest nor satisfaction of the consumer or customer. With this type of
business, their mission statement operates on a WE or ME Statement.
First
of all, let us define the word "business." The definition, range from
duty, task, occupation, profession, trade, and that is just to name a
few. Furthermore, alongside with any type of business must come these:
INTEGRITY, RESPONSIBILITY, OBLIGATION, and COMMITMENT to operate
legally, ethically, and morally within the fabric of society for its
overall good. A business lacking in making these the standards of
operation as well as that of their workers, ultimate destination is
FAILURE or let me put it this way, GOING BANKRUPT and BELLY UP, because
of one key and missing ingredient - a lack of customer care resulting in
customer dissatisfaction or mistrust. However, there are a host of
others.
Every worker, regardless of the particular trade or
industry, from the recycler of waste to the CEO of Wall Street is a
necessary and vital part of a functioning society. For each person
brings with their service or job in their perspective community VALUE.
So as you can see business, trade, and industry are the backbone and or
infrastructure in which our economy effectively operates in America and
in conjunction with other nations. Without increased production,
transactions, and consumer interaction, a thriving economy can result in
a sagging one, as evidenced today.
So what should be the primary
goal of a business which we know is generally comprised of a series or
group of workers servicing a community of people. Yes, I know inevitably
it is SUCCESS, but are we to measure success simply by money or in
addition to something else? How should businesses conduct themselves and
what should we look for as consumers, or even as bosses seeking whom to
hire? In my next article, we will discuss the answers to these
questions as well as current offline and online business practices.
However for now, remember to not monkey around with someone else's
money!
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